The WBCInno project has an overarching aim to contribute to the modernization of WBC universities through the strengthening of their management structures/services for cooperation with the world of business in the areas of knowledge transfer, research and innovation. It has as its ultimate goal the creation of strong entrepreneurial universities and innovative regions. Five specific objectives of the project are:

1. To establish Regional University Innovation Platform (UIP) at 5 WBC universities for integration and focusing of innovation potential and for fostering technology transfer and commercialization
2. To reinforce existing and to establish new university structures/services in the areas of knowledge transfer, research and innovation, in line with UIP requirements
3. To support the development of Business Incubators and Science Technology Parks in the WBCs, through mobilizing university resources
4. To develop a methodology for innovation management and networking of different stakeholders from universities and businesses, utilising collaborative software platform/tools
5. To facilitate the creativity of young people and involvement of public/private stakeholders in all modernization processes based on the Triple Helix model of cooperation

The project was initiated as a result of identified needs of the WBC region and defined strategic directions of the region’s development. The project team has good history in capitalizing previous results of the WBC-VMnet project, which has been presented as good practice at an EACEA event.
The main focus is to develop the UIP supported by collaborative software tool for innovation management, with the intention of gathering new ideas from university staff and students, and boosting knowledge transfer and commercialization of R&D results. University structures and services will be developed and modernized for efficient support in the development of Business Incubators and Science Technological Parks in WBCs.

The project partners are:

• Univerzitet u Kragujevcu (Serbia)
• University of Novi Sad (Serbia)
• Univerzitet u Zenica (Bosnia and Herzegovina)
• University of Banja Luka (Bosnia und Herzegovina)
• University of Montenegro (Serbia)
• University of Brighton (United Kingdom)
• Gratz University of Technology (Austria)
• Zentrum für Soziale Innovation, ZSI (Austria)
• Universidad de Alicante (Spain)
• Hamburg University of Technology (Germany)
• Business Service Centre of Zenica-Doboj Canton, BSC (Bosnia und Herzegovina)
• 4 SMEs (Serbia)
• 1 SME (Bosnia und Herzegovina)
• 1 SME (Montenegro)