Institute of Business Logistics and General Management

Institute of Business Logistics and General Management

Prospects for PoS Market Research with RFID Technology: Examination of Consumers’ In-Store Shopping Processes

TitleProspects for PoS Market Research with RFID Technology: Examination of Consumers’ In-Store Shopping Processes
Publication TypeJournal Article
Year of Publication2011
AuthorsBlecker, Thorsten, Carsten Rasch and Thorsten Teichert
JournalEuropean Retail Research
Volume25
Issue1
Pagination47 - 62
Date Published2011///
Institute of Business Logistics and General Management (W-2) | Technische Universität Hamburg
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